Thinking differently about a brand's digital footprint
https://www.linkedin.com/company/journee-with-us
My roles for this project:
Research, marketing, photography, social media, web design
Organization overview:
JWU is on a mission to help people who have secured a Visa to seamlessly relocate to Canada; creating an amazing experience and opportunity to start a new life with reliable support, a credible place to live, and the confidence to embrace a new city.
Situation:
The female Founder & CEO saw how difficult it was for Canadian newcomers to find reliable and trustworthy accommodations.
Opportunity:
She saw how newcomers were being taken advantage of and wanted to change the landlord/tenant landscape.
Action:
The Founder took the leap into entrepreneurship to start JWU. Her business provides newcomers with a safe alternative that is reliable, efficient, and worry-free. She prioritizes open and transparent communication to guide integration into their new Canadian community.
Outcome:
JWU launched in June 2023 and is gaining traction in immigrant communities as a trustworthy, safe, and reliable alternative to finding Canadian accommodations.
https://www.meetup.com/manitoba-women-in-tech/
My roles for this project:
Co-founder & Ambassador Lead for the Manitoba Women in Tech Meetup group. My role included event planning, digital marketing, promotions coordination, project management, copywriting/editing, metrics/analytics research, and recruiter and co-ordinator for volunteers and speakers.
Organization overview:
#MBWiTech Meetup group is a for the community by the community volunteer Meetup group. Its focus is having consistent monthly events that bring together women who love to work in tech, with tech, want to transfer over to tech, or are studying tech who want to meet other women in tech. Non-profit, agenda-free, and gender inclusive, they are a canopy for Manitoba’s women in technology. Together with their allies, they’ll support each other, share their experiences and accomplishments, and promote all events and activities in the tech industry in a safe and judgment-free environment.
Situation:
There are many specific tech types of Meetup Groups, but none were generally focused or had an overarching reach for women in tech.
Opportunity:
Margaux Miller, legacy Program Manager for Tech Manitoba, had an instinct to create a Meetup group that consistently brought women in tech, from any experience or technical level, and their allies together to encourage each other, share their experiences, and lift each other. We knew that to grow the group, we needed to bring value to the tech industry, women in tech, and volunteers.
Action:
We chatted with many women in tech to get their thoughts and feedback, which helped us structure the Meetup into a welcoming, sustainable, and community-driven group. Goals were developed to recruit, encourage, and measure accomplishments.
Outcome:
The MBWiTech Meetup group's inaugural season has been a success:
- launched August 26, 2020
- gained Google Featured Snippet within the first 6 weeks of launch
- multi-generational, gender-inclusive, and diverse attendees and volunteers
- by the first event in October, we gained 150+ members
Stats:
- 1,800+ members
- 50+ tech industry volunteers
- 90% average attendance rate
We received such an overwhelmingly positive response that the membership continues to grow, and many women and their allies eagerly look forward to events in the Manitoba tech environment.
Achieved within 6 weeks for the keywords:
Manitoba women in tech
Attendees and volunteer Ambassadors networked with like-minded tech people to learn about why self-development is as important as your hard skills. They learned strategies that will work while learning how to interwind those strategies into your life to work towards achieving balance. It’s an element of life everyone seems to seek, including our keynote speaker Gwen Halchuk, who shared a collection of ideas and stories to enhance your personal views of balance in action. They gained insight, solutions, and steps to create balance in their lives as they achieve it.
For our second event, we networked with like-minded tech people and learned from Sandra how entrepreneurs can find their angel investor match made in heaven in a judgement and agenda free environment.
For our third event, Vanesa spoke with us about salary negotiations in between networking with new and current tech industry attendees. She shared tips on how to have the conversation, with who, and what to do when you hear an unfortunate no. She covered easily digestible methods to help increase your confidence throughout the negotiation process.
https://wtmwinnipeg.landen.co/
My roles for this project:
I am one of four founding Ambassadors (now retired) of WTM Winnipeg. My roles for this event included: event planning, digital marketing, promotions coordination, project management, copywriting/editing, graphic/web design, and speaker liaison.
Organization overview:
Women Techmakers Winnipeg’s mission is to bring visibility, community, and resources to women in tech. We hosted 4+ free gender inclusive events each year to communicate our mission and build authentic industry relationships.
Situation:
We had a vision of a hosting a one day International Women’s Day event in 2020 for 100 people, but only had about 5 weeks to plan.
Opportunity:
We needed to find sponsors, partners, speakers, recruit volunteers, a venue, audio/visual equipment, food, and register 100 attendees and to make this event a success.
Action:
Us 4 Ambassadors worked together to ideate an event theme, Inspiring Diversity in Tech, which was the launch point for the marketing as well as registration and recruitment messages.
Our cohesive team worked long hours together to plan the event agenda, recruit sponsors, speakers, partners, volunteers, find a venue, audio/visual equipment, event decorations, and food. Unique digital content was created for the many stages of the event (pre, during, and post). We trusted each other to troubleshoot, roll up our sleeves, and complete all the necessary elements to ensure the event was a success.
Outcome:
The digital and print messages maintained our brand integrity, looked and sounded professional, and reached many across our omni-channel network.
We organically increased our membership and social media channels followers increased by 346% (Meetup, LinkedIn, Facebook, Instagram, Twitter (now X)). Our website also saw unique and return visitor traffic increase by 300+% with an event conversion rate of 37%.
We were able to recruit over 15 volunteers and 10 speakers. We started off with zero sponsors, which grew to 9.
On the day of the event, we had full registration with a waiting list topping 25. Our Google survey data showed that our attendees gave us a 9.4/10 for overall event experience.
An analytics presentation was created for our sponsors to further solidify our credibility, professionalism, and our industry relationships.
https://www.skipthedishes.com/winnipeg/cuisines
https://www.skipthedishes.com/cuisines/indian
https://www.skipthedishes.com/cuisines/thai
https://www.skipthedishes.com/cuisines/burgers
https://www.skipthedishes.com/cuisines/chinese
https://www.skipthedishes.com/cuisines/greek
https://www.skipthedishes.com/cuisines/italian
https://www.skipthedishes.com/cuisines/japanese
https://www.skipthedishes.com/cuisines/pizza
https://www.skipthedishes.com/cuisines/vietnamese
My roles for this project:
As one of SkipTheDishes’ Product Managers, my roles included: project management, product ownership, quality assurance, and SEO specialization.
Company overview:
SkipTheDishes is Canada’s largest food delivery service that enriches people’s lives by providing simple and easy online restaurant and alcohol vendor ordering for delivery and take out services.
Situation:
Our SEO wasn’t exceeding our competitors. We needed to strategically fix this to keep us at the forefront of our customer’s minds on Google SERPs as well as keep ahead of the digital marketing efforts of our competitors.
Opportunity:
We wanted to develop an easy way to help our hungry users find an intuitive way to learn about new to them cuisines and try new dishes. This would not only educate our hungry users but also increase sales and SEO ranking.
Action:
We analyzed our proprietary data to learn which markets had the highest volume, then strategically created 81 pages based on Canadian city and cuisine type where hungry users could easily add their address to find restaurants near them, learn about the cuisine, and find other tasty cuisines to learn more about and then try.
Outcome:
Within one month our users increased the time they spent on these new cuisine pages to an average of 3 to 9 minutes. Our data showed that the users who visited those pages tried many new cuisines by ordering from restaurants that were new to them which broadened their palettes and increased our sales.
4200:
https://youtu.be/1_qaCht-Hzk
2785:
https://youtu.be/2DG0xWpP8Aw
51200:
https://youtu.be/2Qs1wNFqwrE
Termination products LTU IVF LPU:
https://youtu.be/rSKDGC66HjE
My roles for this project:
Digital Marketing Manager which included: video directing, creative direction, project management, graphic design, animation design, on-site photography, copy writing, and SEO strategy (Google & YouTube).
Company overview:
Norscan Instruments Inc. is a Winnipeg owned family company who provide products and services for touch-less internet cable monitoring in Canada and the US.
Situation:
Norscan’s largest client wanted to increase the efficiency of their field installation team.
Opportunity:
Norscan wanted to create a video training strategy maintaining Norscan’s new branding that could train both seasoned and fledgling field cable installers.
Action:
The videos needed to be easy to understand and downloadable as internet connections were intermittent or non-existent where installations were required. YouTube was an all-in-one solution that allowed the videos to be watched in real time as well as be downloaded onto the installer’s phone, tablet, or laptop.
I created 4 product videos that gave a synopsis of the required tools and equipment at the beginning of the video as well as in the video description box so that the field cable installers would know before they headed onto the job site what was required for the installation. The videos included product photography with step by step instructions. I also created an SEO rich description box content for each video.
Outcome:
The videos ensured all levels of field installers could easily understand project specs, tool requirements, and timelines. The videos helped reduce installation inquiries and field errors. This strategy strengthened Norscan’s client and installer relationships.
My roles for this project:
As DMT’s Digital & Promotions Marketing Manager and Creative Technology Manager, my roles included: project management, quality assurance, event coordination, promotional coordination, and digital marketing.
Company overview:
RAPID RTC is the market-leading SasS provider for lead management products and services (automotive, agriculture and other verticals) in 30 countries.
Situation:
RAPID RTC was formed by it’s parent company, DMT Development Systems Group Inc., who needed a communication strategy to tell their new branding story.
Opportunity:
We needed to generate enthusiasm and momentum with current employees as well as current and future client base to ensure everyone understood that we were the same company with a new brand and mission.
Action:
A new branding strategy and story were developed with the assistance of outside agencies. My role was to work with outside agencies on the digital marketing, events, promotional materials, and signage projects to help bring the new brand to light.
Outcome:
We increased awareness through SEO, digital ads (industry E-newsletter and Google), marketing packages, and promotional items. The buildings were also rebranded with the new RAPID RTC logo.
We brought current employees onboard with the new branding as well as increased awareness to our current clients and prospects. Our new signage enabled clients and interview candidates to easily find us within SmartPark on the University of Manitoba campus.
My roles for this project:
DMT Creative Technology Manager included: art direction, marketing, graphic design, digital advertising, promotional material coordination, project management, copy writing, quality assurance, pre-production.
Company overview:
Kubota is a global leader in the agriculture and water-related industries who’s goal is to solve problems related to the environment, water, and food.
Situation:
DMT was invited to the Kubota Dealership Conference to showcase our proprietary lead generation SaaS, website, and CMS products and services.
Opportunity:
To increase our product exposure to the dealership decision makers, learn more about current and future dealership needs/goals/trends, and make authentic industry connections in both French and English.
Action:
The Creative Technology team worked closely with the Sales, Training, and Software Development teams to create an inviting and interactive bilingual booth for the conference that highlighted the benefits of our lead generation products and services.
We created: an interactive tablet demo, animated TV presentation, exhibit displays, printed product brochures, and promotional items.
Outcome:
Our industry leading products were brought to the attention of the Kubota Canada Dealership decision makers. When the conference team returned to the office, they were contacted by many dealerships who were ready to sign new lead generation contracts. This solidified our relationship with Kubota Canada and their dealerships as a trusted industry partner.
The exhibit displays, promotional products, and interactive elements were able to be used for multiple conferences over a few of years which saved the company time and money.
My roles for this project:
As DMT’s Digital Marketing Operations Manager and Creative Technology Manager, my roles included: marketing, project management, art direction, graphic design, quality assurance, copy writing, SEO specialization.
Company overview:
Don Valley Volkswagen dealership has North York Ontario’s largest new and pre-owned Volkswagen vehicles.
Situation:
Don Valley VW wanted to become the most known dealership in Ontario for the VW All-Track series. To be at the top of the Google SERP as well as convince prospects to choose the All-Track over the competitor’s similar all-wheel drive offerings, was their highest sales priority.
Opportunity:
To show our client (as well as other current clients and prospects) how we could flex our digital marketing knowledge to increase their visibility on Google which would lead to their increased sales.
Action:
We used new SEO, Google Ad Words, Facebook advertising, and back linking strategies to show Google that our client was the most knowledgeable and trustworthy source for the Volkswagen All-Track.
We created a new content rich All-Track landing page that showcased the All-Track vehicle series and the mechanics behind the technology in language that was easily digested without industry jargon. The meta and image tags were rich with relevant keywords that were used in the first paragraph of the landing page. We also linked targeted Google (VW and competitor targeted; Search, Display, and Re-marketing) and Facebook ads to that page.
Outcome:
Within 3 months we achieved the Dealership’s goals, and then some - we gained a Google snippet! Don Valley ranked higher than VW Canada for the All-Track in Ontario and Canada.
My roles for this project:
As a Consultant, they included: marketing, project management, graphic design, photography, copy writing/editor, SEO specialist, web design, social media advising.
Company overview:
After 20 years of working together Michael and Kara have partnered to open Michael Kara Hair Studio which embodied their beautiful personalities and quality of life they want to share with their clients. They transformed a 1909 mansion in leafy Crescentwood (Winnipeg, MB, Canada) into a hair studio that is filled with charm, modern amenities, and luxury.
Situation:
They duo needed to introduce their new hair studio to their current client list and the local community.
Opportunity:
Micheal and Kara needed a website to help them launch their new hair studio and brand.
Action:
I researched an easy to use (for non-technical users) and affordable website CMS to house their website. Using a website template, I created unique content and an SEO strategy to ensure their website would easily be seen by their current clients and trusted by Google.
Outcome:
The new branded website increased visibility to their current and future customers. The website has helped them grow their business beyond what they thought would be possible. There is a consistent 8 week waiting list for their creative hair services.
https://redwhiteandcountry.ca/
My roles for this project:
Marketing & Brand Consultant which included: project management, graphic design and photography.
Company overview:
Susie Krivak is one of only a few female Canadian bloggers or podcasters who focus on country music.
Situation:
She needed a brand that fit her down to earth modern country style that celebrated all things country.
Opportunity:
To create a brand that was as unique as Susie.
Action:
I designed a logo that fit her Canadian country style. The page header for her blog as well as a t-shirt I also designed helped solidify her cowboy boots in the Canadian earth of the country music scene.
Outcome:
Her new brand voice has helped her secure many country music festival media passes as well as interviews with many up and coming as well as established country music singers.
My roles for this project:
As DMT’s Creative Technology Manager they included: marketing, creative direction, graphic design, quality assurance, project management, photography, training material creator, and CMS training.
Company overview:
Volkswagen is a German multinational automaker who’s best known for their iconic Volkswagen Beetle car.
Situation:
Volkswagen Canada wanted to have all of their dealers websites have the same messaging, design, and user experience to solidify their brand within the Canadian market while at the same time enabling them to create their own content within a Content Management System.
Opportunity:
To create dealership websites and a CMS that the OEM (Original Equipment Manufacturer), dealership board, and dealerships as a whole could easily update and maintain. We also had the opportunity to solidify the relationship between DMT and VW Canada by showing how invaluable a partner we could be.
Action:
We used DMT’s current proprietary website and CMS platform to quickly and efficiently launch all of the VW Canada’s dealership websites. Our website and CMS platforms allowed dealerships control over their own dealership messaging and advertising while ensuring the corporate brand messaging and regional marketing remained consistent.
We designed and developed 5 VW branded templates for 120+ dealerships to choose from. An easy to use WYSIWYG (what you see is what you get) CMS was developed for their content. We also loaded all OEM vehicle model specs, legal, and images into the website and CMS for the dealers so that they could focus on selling cars.
We created marketing and training assets for internal developer, sales, and training departments, for the Tier 1, 2 and 3 OEM levels, and for the creative agency.
Outcome:
Volkswagen Canada dealerships increased their marketing and branding visibility, prospect research capabilities, vehicle and service sales.
Dealerships were more than content with the amount of freedom they were given to create their own rich and relevant dealership content. So much so that the OEM and dealerships requested DMT to create more photography, digital ads, new pages, as well as illustrated dealership mascots for their websites after launch which helped fuel the new digital marketing department.
This project helped solidify our relationship with VW Canada and opened the doors to future projects.
My roles for this project:
As DMT’s Creative Technology Manager more roles included: creative direction, graphic design, quality assurance, project management, photography, training material creator, and CMS training.
Company overview:
Mitsubishi Canada is a Japanese automotive manufacturer who is a part of the Renault–Nissan–Mitsubishi Alliance.
Situation:
Mitsubishi Canada wanted to have all of their dealers websites have the consistent messaging and design to solidify their brand within the Canadian market.
Opportunity:
To create dealership websites and a CMS that the OEM (Original Equipment Manufacturer), dealership board, and dealerships as a whole could easily update and maintain. We wanted to show Mitsubishi Canada how invaluable DMT would be as a technology partner.
Action:
We used DMT’s current proprietary website and CMS platform to quickly and efficiently launch all of the Mitsubishi Canada’s dealership websites. Our website and CMS platforms allowed dealerships control over their own dealership messaging and advertising while ensuring the corporate brand messaging remained consistent.
We designed and developed 4 branded templates for 70+ dealerships to choose from. An easy to use WYSIWYG CMS was developed that we designed to be re-skinned and used again for other OEM dealership websites. We also loaded all OEM vehicle model specs and images into the website and CMS for the dealers so that they could focus on selling cars.
We created marketing and training assets for internal developer, sales, and training departments, for the Tier 1, 2 and 3 OEM levels, and for the creative agency.
Outcome:
Dealerships were content with the amount of freedom they had to create their own rich content. The OEM and dealerships were so happy with the website and CMS capabilities that they requested more photography, ads, new pages, as well as illustrated dealership mascots to be created after launch which kept our dealership website departments very busy.
Dealership sales increased which solidified DMT's relationship with Mitsubishi Canada. The success of this project opened the doors for future projects.
I photographed a local Mitsubishi dealership which was chosen to be used as the generic dealership image across Canada and was featured on the Mitsubishi Motors Canada website for 2 years.
In 2017, Mitsubishi Canada commissioned DMT again to redesign the websites again to keep up with the current marketing initiatives, trends, and customer expectations.
You’re probably wondering why I’ve included this older project which is totally understandable!
This project was the genesis for many great automotive and agricultural business relationships for OEM approved website contracts with Volvo Canada, Mitsubishi Canada, Volkswagen Canada, and Kubota Canada.
Our proprietary dealership website and CMS platform gave us an edge over the competition as we were the only company able to provide corporate, regional, and local dealership promotion functionality within the same website. We also provided customizable dealership and corporate level branding content.
My roles for this project:
DMT’s Creative Technology Manager which included: creative direction, graphic design, quality assurance, project management, training material creator, and CMS training.
Situation:
Volvo Canada wanted to have all of their dealers websites to have the same OEM messaging and design to solidify their brand within the Canadian market while at the same time enabling their ability to create their own OEM and Dealership content.
Opportunity:
To solidify our relationship with Volvo Canada by showing that not only were we an excellent SasS partner, but also would be for their websites. To develop a new website platform and CMS solution.
Action:
We developed and designed 4 templated branded cohesive websites for 50+ dealerships to choose from.
We created an easy to use WYSIWYG CMS solution that enabled dealerships to create unique local content while maintaining the Volvo corporate branding and marketing.
Our internal teams loaded all OEM vehicle model specs, images, and legal information into the website and CMS for the dealers so that they could focus on selling cars.
We also created unique dealership specific content for individual dealerships to increase their customer, prospect, and Google credibility.
We created marketing and training assets for internal developer, sales, and training departments, for the Tier 1, 2 and 3 OEM levels, and for the creative agency.
Outcome:
The dealerships increased their marketing and branding visibility, prospect research capabilities, as well as vehicle and service sales.
Volvo Canada and their dealerships were pleased with the functionality, design, user experience, and the amount of control they now had over creating and displaying their own content. After launch, more digital marketing and website functionality upgrades were requested and delivered.
The relationship between DMT and Volvo Canada strengthened which lead to many new projects and a continued positive and fruitful relationship for both.
This new website platform and CMS solution gave us an edge in the automotive industry which elevated our role at the dealership, regional, and OEM levels as a trusted technology partner for SasS and websites.
