About Me
Do you remember when you were a kid hearing your favourite sweet treat jingle? I would always sing and dance along, and can still recite some to this day!
Fascinated by how those companies adeptly pulled you into their brand, I studied sociology, psychology, graphic design, traditional and digital marketing, operations, and project management to create many successful websites, apps, SaaS, and marketing projects; they were strategic, futuristic, and engaging.
I have worked with companies as small as 1 person start-ups to large multinational corporations in the tech, non-profit, manufacturing, education, retail, service, and construction industries.
Thinking differently about how the digital experience elevates a company’s product and communication strategy is the value I bring. Focusing on the business and user goals, quality research, and competitive analysis, I create strategic campaigns that resonate, showcase a company's value proposition, and increase revenue. Backing up my questions of “Why?” or “Why not?” with data is key to those successes. I do this all while disrupting their competitor’s edge and the industry’s mindset in parallel.
Genuine and authentic relationships where knowledge can be shared, ideas proposed, and creativity can flow is what I appreciate. My leadership style creates this dynamic as I believe connecting as a team and one-on-one are crucial to an engaged, successful team. As an advocate for diversity, equality, and the 2SLGBTQI+ community, I naturally see differences in people and processes; this enables me to cultivate thought to ensure that my team and I are developing impactful outcomes.
Supportive dynamic environments that are continuously changing and scaling to fuel my joy for growth, learning, and challenges are where I enjoy working most. My skills include Graphic Design, Digital and Traditional Marketing, Instruction, Operations, Management, Creative Direction, Photography, Branding, Event Planning, Social Media, Video, eCRM, SEO, SEM, CMS, SaaS, UX/UI, Data Analytics, Content Writing, Digital Asset Management, Project Management, and Lean Manufacturing.
What do I do in my spare time? I enjoy what I have and think about what comes next.